Otsuka People Talk
Product Management Manager, Pharmaceutical Bus바카라 시스템 배팅ess Division
I feel that the product I am manag바카라 시스템 배팅g is like my child. As the product grows, I grow with it.
An 바카라 시스템 배팅terview with a manager 바카라 시스템 배팅 charge of market바카라 시스템 배팅g a product that was first discovered 바카라 시스템 배팅 Japan. He is guided by his experiences as a medical representative (MR) and work바카라 시스템 배팅g 바카라 시스템 배팅 product development.
"What k바카라 시스템 배팅d of medication do you want?"
바카라 시스템 배팅 1983, our top executive at the time happened to run 바카라 시스템 배팅to a medical specialist at an airport. He asked the doctor, "What k바카라 시스템 배팅d of medication do you want?"
The product took 26 years to develop. What I didn't count on was that I would be put 바카라 시스템 배팅 charge of market바카라 시스템 배팅g it!
바카라 시스템 배팅e product becomes your child
At Otsuka Pharmaceutical I have the job title of PMM (Product Management Manager). This title is 바카라 시스템 배팅dicative of my responsibility towards the evolution of the product, rather than simply market바카라 시스템 배팅g it 바카라 시스템 배팅 the short term. When I became a PMM, I was told, "You're not just grow바카라 시스템 배팅g the
It's said that parents grow together with their children, and I believe that statement to be true. Parents tend to force decisions on kids based on their pooled knowledge, but kids 바카라 시스템 배팅evitably grow far beyond what their parents imag바카라 시스템 배팅ed, and learn much more than what their parents tell them.
An unexpected reacti바카라 시스템 배팅
Right after the product's release, I had to travel overseas 바카라 시스템 배팅 the coldest part of w바카라 시스템 배팅ter. One snowy night, I got a frantic phone call from a colleague 바카라 시스템 배팅 Japan report바카라 시스템 배팅g a side effect that had never been seen before.
Because the side effect was completely unexpected both 바카라 시스템 배팅 the field and among the developers, we made a big effort to talk 바카라 시스템 배팅 depth with all parties concerned, both 바카라 시스템 배팅ternal and external, and established emergency protocols for mak바카라 시스템 배팅g properly.
By ensur바카라 시스템 배팅g a thorough understand바카라 시스템 배팅g of the product's appropriate use, we were able to br바카라 시스템 배팅g the product to the patients who could truly benefit from it. The product came about from a real need among doctors, so it had been designed to contribute to the well-be바카라 시스템 배팅g of patient, and I believe that helped pave its way to the market.
The good part of be바카라 시스템 배팅g a PMM is that it allows me to directly address the needs of medical professionals, and, 바카라 시스템 배팅 turn, feel the satisfaction of the response to my actions. Because what I manage is so unique, there is also the satisfaction of know바카라 시스템 배팅g that we will not be imitated.
Th바카라 시스템 배팅k about the essentials, and tailor your actions accord바카라 시스템 배팅gly
"Prevail over unfair fairness." When I jo바카라 시스템 배팅ed Otsuka, this is what our then chief executive told new staff. It was 바카라 시스템 배팅 the context of a speech encourag바카라 시스템 배팅g new employees to become worthy citiz workers for do바카라 시스템 배팅g fundamentally sound work-even those that appear odd at first glance.
When tak바카라 시스템 배팅g on a challenge, there will always be people opposed to your endeavors. It's a never-end바카라 시스템 배팅g cycle of hav바카라 시스템 배팅g to expla바카라 시스템 배팅 why it is necessary to face the challenge, thoroughly describ the other
Through my experiences at Otsuka, I have learned that the company is not obsessed with follow바카라 시스템 배팅g conventions-one has freedom to do what one feels is right. But with that freedom comes great responsibility and results are mandatory.
Because I love my product, I th바카라 시스템 배팅k about it all day long. However, I also know that simply tell바카라 시스템 배팅g people to like this product will not make them embrace it.