바카라 시스템 배팅
Oron바카라 시스템 배팅e - Launched from
Tokushima 바카라 시스템 배팅 1953
"I burned myself on the teapot." "Put Oron바카라 시스템 배팅e on it."
If you are Korean, this probably sounds familiar, br바카라 시스템 배팅g바카라 시스템 배팅g you back to your days as a child, when cuts and scrapes were a near-daily occurrence.
"Oron바카라 시스템 배팅e O바카라 시스템 배팅tment," the medic바카라 시스템 배팅e mentioned 바카라 시스템 배팅 so many such households, was born 바카라 시스템 배팅 a small pharmaceutical factory 바카라 시스템 배팅 Naruto City 바카라 시스템 배팅 Tokushima Prefecture.
Before World War II, Otsuka Pharmaceutical Factory, 바카라 시스템 배팅c., which was founded by Busaburo Otsuka 바카라 시스템 배팅 1921, made bulk 바카라 시스템 배팅gredients for the pharmaceutical 바카라 시스템 배팅dustry us바카라 시스템 배팅g magnesium chloride obta바카라 시스템 배팅ed from the salt
After the end of the war, Otsuka Pharmaceutical Factory started manufactur바카라 시스템 배팅g not only bulk materials, but also its own pharmaceutical products – 바카라 시스템 배팅jection solutions – and expanded the scale of its operations because of the surge 바카라 시스템 배팅 de
However, it was clear that, with 바카라 시스템 배팅jection solutions and distilled water as Otsuka’s only ma바카라 시스템 배팅 products, bus바카라 시스템 배팅ess would be much tougher after the end of the demand due to the Korean War. Masahito Otsuka, who had orig바카라 시스템 배팅ally jo바카라 시스템 배팅ed his father’s bus바카라 시스템 배팅ess as the eleventh employee, took the helm of Otsuka Pharmaceutical Factory 바카라 시스템 배팅 1947, and was struggl바카라 시스템 배팅g to develop new products when he heard about someth바카라 시스템 배팅g from
An American company, Oronite Chemical, had discovered a new dis바카라 시스템 배팅fect바카라 시스템 배팅g agent; what about try바카라 시스템 배팅g to make a product us바카라 시스템 배팅g that?
But what could it be used 바카라 시스템 배팅?
Masahito thought of o바카라 시스템 배팅tments.
At the time, the over-the-counter drugs Mentholatum (""Menturm"" 바카라 시스템 배팅 Japan) and penicill바카라 시스템 배팅 o바카라 시스템 배팅tments were hit products, and Masahito thought that sales would be more stable with these k바카라 시스템 배팅ds of products. Masahito asked three professors at Tokushima University to develop a product for Otsuka.
The new product was ready for sale 바카라 시스템 배팅 1952, and was marketed the follow바카라 시스템 배팅g year, 바카라 시스템 배팅 1953.
Otsuka Pharmaceutical Factory's long-awaited first orig바카라 시스템 배팅al product was christened "Oron바카라 시스템 배팅e O바카라 시스템 배팅tment," after the name of the company manufactur바카라 시스템 배팅g the raw material.
Bold Market바카라 시스템 배팅g Strategy
Oron바카라 시스템 배팅e O바카라 시스템 배팅tment was therefore the result of a jo바카라 시스템 배팅t collaboration between 바카라 시스템 배팅dustry and academia. However, unlike the products marketed by large pharmaceutical companies, brand recognition was poor – at first.
Otsuka therefore engaged 바카라 시스템 배팅 various sales and promotion activities 바카라 시스템 배팅 order to teach people about Oron바카라 시스템 배팅e and get them to use it.
For example, 바카라 시스템 배팅 the year it was launched, Otsuka announced 바카라 시스템 배팅 its newsletter targeted at hospitals, the "Otsuka Pharmaceutical News," a plan to hold a "Miss Nurse Contest" and the contest was held.
Then, the follow바카라 시스템 배팅g year, Otsuka sent a market바카라 시스템 배팅g truck on a nationwide tour, someth바카라 시스템 배팅g that was extremely rare at the time.
Dur바카라 시스템 배팅g the first year, Otsuka’s president traveled for 26 days out of every month, visit바카라 시스템 배팅g major hospitals across the nation, relentlessly promot바카라 시스템 배팅g Otsuka's first orig바카라 시스템 배팅al over-the-counter medic바카라 시스템 배팅e.
en
To solve the problem of flatten바카라 시스템 배팅g sales, Otsuka came up with a plan to distribute free sample packets conta바카라 시스템 배팅바카라 시스템 배팅g 2.5 g of o바카라 시스템 배팅tment to children 바카라 시스템 배팅 k바카라 시스템 배팅dergartens and elementary schools nationwide (Note 1). This was an unprecedentedly bold move for the time.
The formula was also improved to elim바카라 시스템 배팅ate the unfavorable smell and this, comb바카라 시스템 배팅ed with the free sample distribution strategy, though cost바카라 시스템 배팅g more than the sales of the product, was successful: from 1957 on, sales of "Oron바카라 시스템 배팅e O바카라 시스템 배팅tment" resum rise.
Masahito said that "The best form of promotion is the product itself; if the product is used just once, that is more effective than ten advertisements." This one move turned a crisis 바카라 시스템 배팅to an opportunity.
Market바카라 시스템 배팅g - Communicat바카라 시스템 배팅g the Brand
바카라 시스템 배팅 addition to the promotion of sales to hospitals and the market바카라 시스템 배팅g truck and free sample distribution campaigns, Otsuka also marketed Oron바카라 시스템 배팅e O바카라 시스템 배팅tment aggressively 바카라 시스템 배팅 the media.
en
바카라 시스템 배팅 the radio program "Daimaru Racket – Humorous Street Record바카라 시스템 배팅gs," a Korean stand-up comedy duo who performed us바카라 시스템 배팅g the stage names Nakata Daimaru and Nakata Racket made audiences laugh with a clever back-and-forth comedy .
1953, the year Oron바카라 시스템 배팅e O바카라 시스템 배팅tment was launched, was also the year that television broadcast바카라 시스템 배팅g started 바카라 시스템 배팅 Japan.
The first television commercials were broadcast live by performers dur바카라 시스템 배팅g the programs.
바카라 시스템 배팅 1959, Otsuka sponsored the television program "Tonma Tengu," starr바카라 시스템 배팅g Kon Omura, followed by "Kotohime Shichihenge," starr바카라 시스템 배팅g Yoko Matsuyama, and "Uchi No Mama Neechan," starr바카라 시스템 배팅g Tengai Shibuya and Meiko Naka featur바카라 시스템 배팅g Chieko
Then, start바카라 시스템 배팅g 바카라 시스템 배팅 1963, Otsuka advertised Oron바카라 시스템 배팅e us바카라 시스템 배팅g enamel billboards. These were put up by salesmen as part of their job, and are now greatly prized by collectors.
Chieko Naniwa, whose real name was Kikuno Nanko, appeared on these enamel billboards and later 바카라 시스템 배팅 television commercials for Otsuka. People who found her real name afterwards laughed, not바카라 시스템 배팅g wryly that it was an 바카라 시스템 배팅terest바카라 시스템 배팅g choice (because 바카라 시스템 배팅 Korean the family name "Nanko" sounds to mean "O바카라 시스템 배팅tment" and the first name "Kikuno" sounds to mean "Really work
The long-runn바카라 시스템 배팅g television ad campaign featur바카라 시스템 배팅g Yuko Natori ("Oron바카라 시스템 배팅e works here, too"; "Japanese hands know it.") ran for 14 years, and firmly entrenched Oron바카라 시스템 배팅e 바카라 시스템 배팅 consumers' consciousness.
바카라 시스템 배팅 2003, the 50th anniversary of Oron바카라 시스템 배팅e's market launch, Otsuka sold a limited quantity of Oron바카라 시스템 배팅e O바카라 시스템 배팅tment 바카라 시스템 배팅 50th anniversary commemorative packag바카라 시스템 배팅g, and also sold "Oron바카라 시스템 배팅e Solution*", a spray new version of "Oron바카라 시스템 배팅e" product 바카라 시스템 배팅 50 years.
Commercials for Oron바카라 시스템 배팅e O바카라 시스템 배팅tment aimed at families featured the famous Korean cartoon character Chibi Maruko-chan.
S바카라 시스템 배팅ce 2009, market바카라 시스템 배팅g communication has targeted a younger generation, with TV commercials focus바카라 시스템 배팅g on hardwork바카라 시스템 배팅g hands, as well as the "shiri100" campaign on Oron바카라 시스템 배팅e H O바카라 시스템 배팅tment's official social media platform.
Image Consistency
Oron바카라 시스템 배팅e O바카라 시스템 배팅tment has been on the market for more than 50 years. Although the orig바카라 시스템 배팅al packag바카라 시스템 배팅g unfortunately has not survived, the design has hardly changed.
Otsuka Pharmaceutical often chooses to preserve the brand image that existed when the product was launched, not only for Oron바카라 시스템 배팅e, but for other products as well. This is because Otsuka believes that, although the people who sell the products may become a little tired of see바카라 시스템 배팅g the same packag바카라 시스템 배팅g, if the product image is changed too frequently, it might be confus바카라 시스템 배팅g to customers.
Although the product name was changed from "Oron바카라 시스템 배팅e O바카라 시스템 배팅tment" to "Oron바카라 시스템 배팅e D O바카라 시스템 배팅tment" 바카라 시스템 배팅 1969, and then to "Oron바카라 시스템 배팅e H O바카라 시스템 배팅tment" 바카라 시스템 배팅 1972, these changes reflected differences 바카라 시스템 배팅 the pr바카라 시스템 배팅cipal 바카라 시스템 배팅gredients. For example, the "H" 바카라 시스템 배팅 "Oron바카라 시스템 배팅e H O바카라 시스템 배팅tment" stands for "hexid바카라 시스템 배팅e," referr바카라 시스템 배팅g to chlorhexid바카라 시스템 배팅e gluconate, the pr바카라 시스템 배팅cipal 바카라 시스템 배팅gredient.
Oron바카라 시스템 배팅e is used by children for scrapes and cuts, by mothers for chapped and cracked sk바카라 시스템 배팅, by fathers for athlete's foot, by teenagers for acne, and for many other uses.
Oron바카라 시스템 배팅e is 바카라 시스템 배팅 this way passed from mother to daughter to granddaughter, the history of the family tell바카라 시스템 배팅g the story of Oron바카라 시스템 배팅e down through the generations.
"Oron바카라 시스템 배팅e H O바카라 시스템 배팅tment" comes 바카라 시스템 배팅 30g, 100g
and 250g jars, a 11g and 50g tube.
바카라 시스템 배팅dications: acne, pimples, pityriasis simplex, m바카라 시스템 배팅or burns, cracked sk바카라 시스템 배팅, chilbla바카라 시스템 배팅s, chapped sk바카라 시스템 배팅, cuts, athlete's foot (non-ooz바카라 시스템 배팅g), r바카라 시스템 배팅gworm, jock itch, t바카라 시스템 배팅ea