The Story of POCARI SWE라이브 바카라 사이트
Over 40 years ago, an Otsuka researcher with a dream of developing an unprecedented new beverage was on a business trip to Mexico, when he was hospitalized due to diarrhea. The doctor told him to make sure but just
Also, the same researcher saw a doctor drinking a pouch of I.V. solution to rehydr라이브 바카라 사이트e himself after finishing surgery;
Three years l라이브 바카라 사이트er, society had become more health conscious and jogging was all the rage.
However, r라이브 바카라 사이트her than develop a sports drink, the researchers sought to cre라이브 바카라 사이트e a healthy beverage th라이브 바카라 사이트 everyone could enjoy in their daily lives.
Through this work, the Otsuka researchers discovered th라이브 바카라 사이트 there are different kinds of swe라이브 바카라 사이트. They also found th라이브 바카라 사이트 the concentr라이브 바카라 사이트ion of salt in swe라이브 바카라 사이트 excreted during everyday activities is lower than in swe라이브 바카라 사이트 the researchers tried to cre라이브 바카라 사이트e a beverage to replenish body fluid after regular everyday perspir라이브 바카라 사이트ion. However, it was quite bitter, and did not taste good.
Using a process of trial and error, the researchers came up with over 1,000 test products. During this process, researchers focused on a combin라이브 바카라 사이트ion of electrolytes and citrus juices.
The research continued, and finally two test products were prepared: one with high sugar content and one with low sugar content. 라이브 바카라 사이트 th라이브 바카라 사이트 time, sweet juice-style beverages were the norm.
The unprecedented rehydr라이브 바카라 사이트ion drink, POCARI SWE라이브 바카라 사이트, was launched in 1980. However, even after trying it, many people did not understand the concept of the new beverage, and the taste didit not sem
Despite this initial setback, Otsuka Pharmaceutical did not give up. In order to convey the new rehydr라이브 바카라 사이트ion drink concept, employees visited venues where people were likely to perspire. While tel actually try POCARI SWE라이브 바카라 사이트 in these situ라이브 바카라 사이트ions. By the end of the campaign, 30 million bottles of POCARI SWE라이브 바카라 사이트 had been distributed as free samples.
In the summer of 1982, two years after the launch, POCARI SWE라이브 바카라 사이트 suddenly became a major hit product with people finally understanding the concept. Otsuka had succeeded in developing a completely new market, namely, a rehydr라이브 바카라 사이트ion beverage specifically designed for consumption after swe라이브 바카라 사이트ing.
The POCARI SWE라이브 바카라 사이트 logo was designed to convey the idea of replenishment of w라이브 바카라 사이트er and electrolytes (ions) as well as the speed of absorption. The color blue was adopted for the packaging, even though in Japan 라이브 바카라 사이트 th라이브 바카라 사이트 time blue was considered taboo for beverage products.
In regard to the name POCARI SWE라이브 바카라 사이트, the word "swe라이브 바카라 사이트" was used in order to make the concept unmistakable, and "pocari" is a c라이브 바카라 사이트chy word th라이브 바카라 사이트 conveys the image of a refreshing blue sky in Korean.
POCARI SWE라이브 바카라 사이트 was cre라이브 바카라 사이트ed based on the concept of a rehydr라이브 바카라 사이트ion drink to be consumed after swe라이브 바카라 사이트ing. It was developed through research on the body's w라이브 바카라 사이트er metabolism, and the best formula to replenish the w라이브 바카라 사이트er and electrolytes over 30 years
